In marketing, regular email campaigns are quite necessary to keep your audience engaged. But how do you get it done in an affordable and customizable way that triggers your customers’ interest? Zoho Campaign is the answer. Learn more about this powerful email marketing platform in our latest blog.
What Is Zoho Campaigns?
Zoho Campaigns is an advanced email marketing platform from Zoho, which is part of its comprehensive suite of business solutions but also is available for purchase as a standalone product. The platform offers a variety of features such as automated emails, A/B testing campaigns to decide which works better, tracking the progress of an already running campaign, and more. Compared to other email marketing solutions, Zoho email campaign pricing is quite reasonable.
Zoho Campaigns Features
The following are some of the salient features you can enjoy with Zoho Campaigns while using it for your email marketing initiatives.
Campaign performance optimization:
Through A/B testing, the platform lets you try multiple versions of emails and see which one fares well in the campaigns so that you can ensure that your audience is not disengaged.
Email design tool:
One of the most attractive features of Zoho email campaigns is its user-friendly drag-and-drop editor, using which you can easily customize your email templates. Whether it is the content or design you want to change, you can make the adjustments easily.
Customized email messaging:
If you have a diverse audience and need to customize content and designs targeting each segment, Zoho Campaigns will bring you dynamic content and design tailoring options.
Instant data insights:
Want to know how the recipients interacted with your Zoho Campaigns SMS or emails? The platform’s real-time analytics allow you to keep track of the performance with live reports on how people engaged by opening them or clicking embedded links in them.
Email subscriber management:
The platform allows you to manage all your intended subscribers for email marketing. For instance, important email addresses from various external sources or applications within the Zoho ecosystem.
Pre-designed email templates:
The visual impact—the design and layout—of the emails you are sending your audience can influence them a lot. Within Zoho Campaigns, you are getting a variety of pre-designed email templates that you can customize and use as you wish.
Automated email workflows:
Once you have got a taste of your audience engagement and interactions with your emails, you can set automated email workflows targeting them at specific intervals. This way, without you being directly involved, the campaigns will go on.
E-commerce store management:
The Zoho Campaigns platform can be made to integrate with your e-commerce platform to follow up on purchases made online or to send automated promotional emails to engage your visitors.
Mobile accessibility solution:
You can access your Zoho campaigns automation platform on your mobile device running either on Android or iOS. With this, you can always stay on top of your campaigns without missing any important events.
Benefits of Zoho Campaigns
Zoho Campaigns reviews are amazingly positive about the platform’s outstanding benefits for email marketing purposes, integration and multiple other reasons. Here, check out some of the assured benefits you can enjoy in it.
Zoho Campaigns is a highly useful tool for A/B testing multiple campaign ideas to decide which one works best for a specific context.
Zoho Campaigns can integrate very well with other Zoho solutions – Zoho CRM, Zoho Expenses etc.
The user interface of the platform is extremely simple and far ahead of Zoho Campaigns alternatives.
Several of the Zoho campaign reviews appreciate the platform’s support for targeted segmentation for effective audience engagement.
The user-friendly mobile app makes it easy to manage campaigns even while away from the desk
The availability of ready-to-use email templates within the platform enables efficient time and resource usage.
Users can bulk-transfer data to or from Zoho Campaigns with fewer steps, across a variety of apps within or even outside the Zoho habitat.
How Can a Zoho Partner Help You in Integrating Zoho Campaigns?
Getting started with Zoho Campaigns, especially when you are new to it, can seem quite complicated. You don’t know where to start, which template to use, how to bring over your contacts to the platform, and various other concerns. In this context, a certified Zoho implementation partner like Techtronserv can come to your rescue and guide you systematically in each process. We can help you get the platform customized specifically for your marketing goals.
Conclusion
Zoho Campaigns is a powerful tool for effective email marketing goals. Its innovative features, easy-to-use interface and affordable pricing make it an unmatched solution with no real alternatives. We hope you found this blog helpful in understanding the features and benefits of this platform. If you need any help integrating this platform or want to get precise Zoho Campaigns pricing for your specific usage context, connect with us for a free consultation.
Frequently Asked Questions
Is Zoho CRM campaigns different from Zoho Campaigns?
Yes, Zoho CRM campaigns and Zoho campaigns are different. The former is a feature within Zoho CRM that allows you to run sales or customer relationship-focused campaigns. On the other hand, the latter is an independent application within the Zoho Business suite specifically designed for email marketing.
How do Zoho email campaigns work?
Zoho Email Campaigns work by allowing you to create personalized emails specifically for your target audience. Once the emails are ready, you can automate their delivery, segment your audience, A/B test, analyze performance, and improve your campaigns effectively.
How much do Zoho campaigns cost?
The standard subscription plan of Zoho Campaigns, which comes with 10 users, costs INR 180 per month. Before committing to a paid plan, you can enjoy a 14-day trial of Zoho Campaigns free of cost.
Is Zoho Campaigns worth the money?
Yes, Zoho Campaigns is certainly a value-for-money service. It has several user-friendly features that can make your marketing campaigns effective, accurate, and result-oriented. Moreover, it is pretty easy to use. Even someone with minimal technical knowledge can start using it, thanks to the intuitive interface for Zoho Campaigns login and features.